He added that the North Carolina bill had the potential to serve as a role model for other states which are in the process of legalising online sports betting. The bill signed by Governor Cooper encourages innovation and ensures healthy competition for sportsbooks, which are positive factors for the market that Catena Media welcomes.” As the ninth most populous US state and the 28th to legalise online sports betting, North Carolina has the potential to become a significant market for us. The group has also engaged in media partnerships to fully capitalise on the sports betting opportunity in North Carolina, in line with Catena Media’s well-established launch model.ĬEO Michael Daly said: “This positive news from North Carolina aligns with our strategic ambition to expand our North American presence. The NCLC will determine the exact timing.Ĭatena Media is well positioned for the upcoming launch through its diverse portfolio of affiliate sites, including popular national brands such as Lineups and LegalSportsReport. The new law allows online sports betting to begin as early as 8 January next year or as late as mid-June. He said regulated sports wagering would generate significant benefits for the state’s 10.7 million people by creating jobs and raising the state’s tax revenues “for generations to come”. North Carolina Governor Roy Cooper on Wednesday 14 June signed legislation directing the North Carolina Lottery Commission (NCLC) to issue as many as 12 interactive sports betting licenses to platform operators.

Catena Media has advanced its preparations for the launch of online sports betting in North Carolina after the US state formally approved the start of regulated sports wagering next year.

Sports betting affiliate industry 2024